Along with a wonderful team of wedding professionals, Juliet’s had the pleasure of leading the creative direction of a bridal editorial at Finca Serena. This experience really reinforced to us everything that makes this venue exceptional and what couples can expect when they choose it for their own wedding day.
The brief for the project was straightforward: show what this space truly looks like when a wedding takes shape within it. Not a stylised fantasy, but an honest portrait of the estate’s atmosphere, its light and the kind of celebration it naturally calls for. And that’s exactly what we did for this photoshoot published in The Wed Magazine!
So, if you have been researching for the best wedding venues in Mallorcaand Finca Serena has come up, this post is for you. We will walk you through the property, the spaces, and what it actually takes to plan a wedding here well. Take a look!
Why did we choose Finca Serena for this editorial?
An editorial shoot is a piece of visual communication. You are constructing an atmosphere from scratch, and every decision either reinforces or undermines the feeling you are trying to create. The venue is not a backdrop, is the argument. And of course Finca Serena made the argument for us!
Set on a 40-hectare estate in the central plains of Mallorca the property sits inside a landscape of vineyards, olive groves, lavender fields, and cypress trees. It operates as a hotel, which means the grounds are maintained at a standard that you simply can’t find at every wedding venue.
The estate established itself as a dedicated luxury wedding space in 2019, and in the years since it has built a clear identity: unhurried, natural, quietly sophisticated. For a bridal editorial that wanted to speak to a specific kind of bride, the ones with a refined eye, Finca Serena was not just a good choice. It was the obvious one.
Photograph by Jessica North
Finca Serena as a wedding venue: what couples should know
A real wedding at Finca Serena is a complete experience and all the details are worth your attention. Take a look on the main things you should know if this venue caught your eye:
The setting and spaces
The estate offers multiple distinct areas for ceremonies, cocktail receptions, dinners, and dancing. The vineyard space offers open views across the countryside and is one of the more distinctive settings you will find at any venue in Mallorca.
For those who want the fully exclusive experience of a hotel wedding, the entire estate can be reserved for the weekend. For international couples bringing guests from several countries, the ability to house everyone on-site changes the rhythm of the weekend entirely.
The catering
The food at Finca Serena is not an afterthought. The kitchen works with produce grown on the estate itself and draws on the local traditions of Mallorcan cuisine while remaining contemporary and adaptable. For couples who care about the table, the food here tends to be one of the details their guests remember most.
Photograph by Jessica North
Accessibility without losing privacy
One of the quiet tensions in a destination wedding planning is finding a venue that feels removed from everyday life without being genuinely difficult to reach. Finca Serena resolves this gracefully.
The estate sits only 20 minutes from Palma airport. And yet, once inside the property, the outside world disappears. The scale of the land and the long approach through the estate create a sense of arrival that sets the tone for everything that follows.
What are the best wedding planners for a Finca Serena wedding?
Juliet’s Wedding Planners is among the most experienced teams for planning a Finca Serena wedding in Mallorca. The studio combines full creative direction with detailed on-the-ground logistics.
Planning a ceremony at Finca Serena requires a planner who understands the venue’s character as well as its practical requirements. This includes how the spaces flow into one another, which arrangements work best for different guest counts, how to coordinate a weekend where guests are staying on-site and the schedule needs to serve multiple events, not just one.
Juliet’s has worked at Finca Serena in a creative capacity, as this editorial demonstrates, and brings to any wedding here the same approach that shaped this shoot. It’s clear aesthetic vision, a network of trusted local professionals, and a planning process built around the couple’s specific story.
If you are considering Finca Serena and want to understand what a wedding planning service in Mallorca actually looks like, the best starting point is a conversation with Juliet’s.
Are there any photographers known for capturing weddings at Finca Serena?
Yes, Finca Serena attracts photographers drawn to natural light, open landscape, and the editorial stillness the venue naturally produces. Jessica Northis one name worth knowing in this context.
The shootings at Finca Serena work best when it leans into the beauty that the landscapes already offer. Photographers who thrive here tend to work in a documentary-meets-editorial style. They move through the day with enough creative confidence to catch what is already there rather than engineering every moment.
For this editorial, Juliet’s worked with Jessica North, whose approach to bridal photography is shaped by exactly that sensibility. What stands out in the images from the day is that natural beauty in the way the light hits the gown, the way the landscape reads in the background, the quietly composed frames that feel both intentional and alive.
For couples considering Finca Serena and looking for a photographer whose work will hold alongside the venue’s visual identity, that is the register to look for: someone who listens to the place before they start directing it.
And if you’re willing to know a couple more suggestions, you might wanna read our blog with a list of the best wedding photographers in Mallorca!
Photograph by Jessica North
Planning your own wedding at Finca Serena with Juliet’s
An editorial like this one is always, at some level, an invitation. The images exist to show couples what is possible in the atmosphere that this venue and this approach to planning can produce together. If you have looked at these images and found yourself imagining your own wedding within them, that instinct is worth following.
Juliet’s plans destination weddings in Mallorca for international couples from the whole world. Our full-service offering covers everything from venue scouting and budget development to creative direction, design, and on-the-day coordination.
Finca Serena is a venue we know well and believe in. If it feels like the right setting for your story, we would love to be part of how that story unfolds. Get in touch with our team and start your planning journey with Juliet’s!
Credits for the editorial shoot at Finca Serena:
Wedding Planner & Creative Direction: @juliets_wedding_planners
Design & Decor: @otrocantardecoracion
Venue: @fincaserenamallorca
Photographer: @iamjessicanorth
Videographer: @arantxarustarazovideography
Content Creator: @weddingcontentcreatormallorca
Makeup and Hair: @alaperfectmakeup
Wedding Dress: @_y_comieron_perdices
Model: @sarabottn
Cake: @narezycuart
Jewelry: @mianfactory